Spotify's Untraditional IPO
Spotify recently announced that it will be skipping the traditional IPO and plans on listing directly on the New York Stock Exchange. This is a highly unusual move, but not unheard of. In 2004 when Google decided to go public, it used a Dutch-auction format that drew the attention of the SEC – just like Spotify’s plan has.
Here is what we know This is the first direct listing for the NYSE.
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